Using photos of babies to catch our attention is one of the most time-tested tricks of the marketing trade.
Science gives us many reasons for this:
The field of transcendence might explain from the point of view that babies amaze us because they are still in that blank state of mind that we long to our core to return to again: the primordial state of non-attachment to material things and social conventions.
Babies enjoy life without thinking, going with the flow by instinct.
